Crunchyroll

Services

Crunchyroll joined the Sony family after a massive growth from the back-dorm room of anime fans, and as their internal team developed what would become the new face of Crunchy Roll to the world, they need help for the internal branding ensuring employees not only accepted their new brand, but embraced it.

Between Collective was the driving force behind their positioning, producing employee mission statements and collateral coining the term “Dare To Anime”.

This tagline became synonymous with the internal motivators for employees in a fast based, highly demanding role within Crunchyroll, while at the same time, paying homage to the cult-like following of anime fans around the world. We brought this further to life with internal merch, social media templates, and internal videos dedicated to the #LifeAtCrunchyroll.