After understanding the needs of the African continent regarding access to modern education, Coding Africa realised that they needed an identity that could truly communicate their intentions and clarify to potential partners, investors, ambassadors, and institutions how they are making the project happen. Between Collective partnered with the Coding Africa team since the first days of ideation to help them build their channels based on a creative approach to encourage kids and teenagers to be curious about joining their program. were dedicated to creating Coding Africa’s identity in their official social media accounts and assisted the team as they kept testing the most functional version of their learning program and designing the best curriculum for students of different age ranges. We worked hard to establish a recognizable name for Coding Africa in a way that shows the true colors of the initiative and dialogues with the cause they are embracing to promote lifelong changes to young learners in Africa.