Lumired is a company based in Ireland that provides red light therapy products by using low-level red and near-infrared light to stimulate the body's natural healing processes and improve various health conditions. Reducing inflammation, improving circulation and promoting skin health. With an almost side-effect-free way of promoting health, we needed to create a design that would resonate with all potential users from professional athletes to the elderly.
We met Rory (CEO and founder of Lumired), who engaged us in creating an informational brochure explaining his product. Since your average shopper may not be aware of this technology, we focused on crafting a story pushing the ready from the 'why and how' and then into the 'what' of the product. We created custom graphics to support the design and worked on easy-to-understand and engaging copy.