Deutsche Aircraft reached out to our team with a big mission in hand. The company decided to rename and rebrand the iconic Dornier 328, a unique high-speed airplane that has been highly accepted in the international market since the 1990s. The company’s ambition for 2030 is to develop an aircraft that would be completely carbon neutral, and, as they move towards their goal, they innovate their branding strategies. We have designed a new logo and brand to better represent this new journey, looking for inspirations that dialogue with the potential of their aircraft. Our team has also boosted the company’s presence in social media to strengthen the scope of its campaigns to impact airlines and widen their business scope.